Pinterest Advertising: A Complete Guide by Digipeak

At Digipeak, we’ve helped countless businesses transform their digital presence through Pinterest advertising. Through our years of experience working with this unique platform, we’ve developed deep insights into what makes Pinterest Ads truly effective. We’re excited to share our expertise and help you understand how to leverage this powerful marketing channel.

Digipeak’s Pinterest

Pinterest ? Heard of it before ?

Pinterest isn’t just another social media platform,  it’s a discovery engine where over 510 million monthly active users actively seek inspiration and ideas. What makes Pinterest particularly special is how it seamlessly blends the best aspects of search engines with social media engagement. In our experience at Digipeak, we’ve seen that Pinterest users exhibit a unique “discovery mindset” that sets them apart from users on other platforms.

Every month, Pinterest processes an astounding billions of searches, creating countless opportunities for brands to connect with their target audience. What’s even more exciting is that these aren’t just casual browsers – these are potential customers actively looking for products and ideas they can incorporate into their lives.

The Pinterest Advertising Arsenal

Through our work at Digipeak, we’ve mastered the various ad formats Pinterest offers. Let’s explore each type and how we’ve successfully implemented them for our clients:

Promoted Pins

These are the backbone of Pinterest advertising, and we’ve seen remarkable success with them. What makes them particularly effective is their natural integration into the platform – they look just like regular pins, with only a subtle “Promoted” label. The magic happens when users repin your content – the promotion label disappears, allowing your content to blend seamlessly with organic posts. This creates a powerful ripple effect that can significantly extend your reach.

Promoted Video Pins

In today’s dynamic digital landscape, video content is king, and Pinterest’s video pins are no exception. These ads automatically play as users scroll through their feeds, creating an engaging experience that can stop thumbs in their tracks. We’ve found these particularly effective for storytelling and product demonstrations, especially when crafted to capture attention in the first few seconds.

Promoted Carousels

These are among our favorite formats at Digipeak, as they allow brands to showcase multiple products or tell a more complete story. Users can swipe through different images or videos, creating an interactive experience that often leads to higher engagement rates.

The Pinterest Advantage: Why It Works

Through our campaigns at Digipeak, we’ve consistently observed several key benefits that make Pinterest advertising particularly effective:

Exceptional Purchase Intent

One of the most striking statistics we’ve seen is that 85% of weekly Pinterest users have made purchases based on pins they’ve encountered. This is no coincidence – Pinterest users are actively seeking inspiration with the intent to act on it. This translates into higher conversion rates for our clients compared to other platforms.

Superior Return on Ad Spend

We’ve consistently seen Pinterest ads generate a 32% higher ROAS compared to other digital platforms. This is particularly notable in sectors like food, health, and beauty, where visual presentation is crucial. For our clients in these industries, Pinterest has become an indispensable part of their digital marketing strategy.

Cost-Effective Acquisition

In our experience managing multi-platform campaigns, we’ve found that Pinterest consistently offers one of the lowest costs per acquisition in social media advertising. This makes it an excellent choice for businesses looking to maximize their advertising budget while maintaining quality leads.

Digipeak’s Best Practices for Pinterest Ads Success

Through years of running successful Pinterest campaigns, we’ve developed a set of best practices that consistently deliver results:

Visual Excellence

We cannot stress enough the importance of high-quality visuals on Pinterest. We recommend:

• Using vertical images with a 2:3 aspect ratio (1000 x 1500 pixels is ideal)
• Ensuring your product is the clear focal point
• Maintaining consistent brand aesthetics while standing out in the feed
• Using clean, uncluttered compositions that work well on mobile devices

Message Clarity

Our most successful campaigns have always featured:

• Concise, impactful text overlays that enhance rather than dominate the image
• Clear, descriptive titles (utilizing up to 100 characters)
• Compelling descriptions (up to 500 characters) that provide value and context
• Strong calls-to-action that guide users toward the desired outcome

Strategic Targeting

At Digipeak, we’ve refined our targeting approach to maximize campaign effectiveness:

• Utilizing Pinterest’s robust targeting options to reach specific audience segments
• Implementing retargeting campaigns using customer lists
• Regular optimization based on performance data
• Testing different audience combinations to find the sweet spot

Measuring Success: The Digipeak Approach

We believe in data-driven decision-making, and we’ve identified several key ads metrics that truly matter for Pinterest advertising success:

Essential KPIs We Track

• Click-Through Rate (CTR): Measures engagement and ad relevance
• Cost Per Click (CPC): Helps optimize budget allocation
• Impressions: Tracks campaign reach and exposure
• Conversion Rate: Measures campaign effectiveness in driving desired actions
• Return on Ad Spend (ROAS): Determines overall campaign profitability

Performance Tracking Tools

We utilize a combination of:

• Pinterest’s native analytics platform for detailed campaign insights
• Third-party analytics tools for comprehensive performance tracking
• Custom reporting dashboards for client-specific metrics

Conclusion: The Digipeak Difference

At Digipeak, we’ve seen firsthand how Pinterest advertising can transform businesses when done right. The platform’s unique combination of high purchase intent, visual discovery, and cost-effective advertising makes it an invaluable channel for brands looking to grow their digital presence.

Our experience has shown that success on Pinterest requires more than just beautiful images – it demands a strategic approach, consistent optimization, and a deep understanding of the platform’s unique user behavior. By following the best practices and strategies we’ve outlined, businesses can create compelling campaigns that drive meaningful results.

Whether you’re just starting with Pinterest advertising or looking to optimize your existing campaigns, remember that success on this platform is a journey of continuous learning and optimization. At Digipeak, we’re committed to staying at the forefront of Pinterest advertising trends and strategies, ensuring our clients always get the best possible results from their campaigns.

As the platform continues to evolve and introduce new features, we remain excited about the opportunities Pinterest presents for businesses of all sizes. Through strategic planning, creative excellence, and data-driven optimization, Pinterest advertising can become a powerful driver of growth for your business.

For more information about how Digipeak can help you leverage Pinterest advertising for your business, contact our team of experts today. Let’s work together to create Pinterest campaigns that not only inspire but drive real business results.